…So much in fact that we are abandoning our original idea(s) and focusing on building a coffee empire.
For this post, I decided to go off the “beaten path” a bit and talk about our love of Philz Coffee. This might seem quite random…and well, it kind of is, but truth be told, Philz has become a pretty important part of Metayoo and I would not be lying if I told you we spend at least one Saturday or Sunday there every weekend and usually stay for a minimum of four hours. (We’re hardcore.)
Our love affair with Philz started over a month ago when we were researching local businesses with storefronts that had a social media presence. Because I was focusing on coffee shops, Philz was one of the first places to pop up on my radar. Not only does Philz have quite an impressive following on Yelp, they have a ton of Twitter followers, and a pretty substantial Facebook following, too.
Philz has locations all over the city, two in South Bay, and one that just opened in Berkeley. While we lost our Philz virginity in Palo Alto, we have been frequenting the Berkeley location since it opened and have ZERO plans on kicking our Philz habit anytime soon. Not only do they make one hell of a cup of coffee, the environment is super friendly and laid back, and they have the best “living room” area EVER. Needless to say, we are never disappointed and we typically stay for a few Tesoras (with cream, medium sweet, thankyouverymuch), kick back on their comfy couches, and get some Metayoo work done.
So, imagine our surprise this past Saturday when we walked in, like we do every other weekend, and Phil (as in Phil, the owner!) is behind the counter making coffee. (When was the last time you saw that at Starbucks or Pete’s??) Not only was he making coffee, but he was extremely personable, let us drink out of his coffee (because he is “clean”), and let us come behind the counter with him to see how it is done. Way cool, right? Yeah, even cooler: he made me a “special” drink on the house. Everything about it was really neat, but what I enjoyed the most was meeting a business owner (especially a successful one), that is still passionate about his business and interacts with his customers. We all know he did not HAVE to be there. He could have enjoyed his Saturday elsewhere and left the “grunt work” to the people that work in the store. Instead, though, he rolled up his sleeves, served customers, engaged in his business because he ENJOYS it.
When Kevin and I decided to give Metayoo a shot, one thing we both agreed on was doing something we were passionate about and always focusing on serving our customers to the best of our abilities. So many companies today overlook the importance of customer service and forget that word of mouth marketing is so crucial, especially when you are trying to secure and MAINTAIN market share. Philz is a great example of that. They have competition up and down the block, both small “mom and pop” shops and giants like Starbucks and Pete’s, and it would be easy enough for Philz to only be marginally successful (or not at all) if they didn’t place such an emphasis on service and adding a personal touch. But, because they get it and that commitment to service comes from the top, they are never lacking customers. And, it is for this reason (and the fact that their coffee is KILLER), that Metayoo will be a Philz fan for life.
So, Philz, keep up the good work. We’ll see you next weekend…and the one after that, and the one after that, and…yeah, you get the point.